These days, most affiliate marketing and e-commerce website owners flock social media platforms, such as Facebook, Twitter, Instagram, and LinkedIn to reach their target customers. But they forget that email marketing is still one of the most powerful digital marketing strategies to reach their target customers, considering that email account ownership is projected to reach 5.6 billion by the end of 2019.
In fact, according to the Content Marketing Institute, 40% of B2B marketers say that email marketing has greatly contributed to the success of their content marketing success. So, if you’re not using email marketing strategy to create awareness for your e-commerce and affiliate marketing website, you’re missing out on a ton of potential customers and sales every day. However, a successful email marketing strategy begins with building a robust email list. That said; here are powerful marketing tips to help you grow your email list:
1.Create an eBook and offer it for free
While well-informed visitors to your affiliate or e-commerce website will join your email list without asking them to do so, most will need the motivation to do so. One of the most effective ways to motivate your site visitors to join your email list is to offer them a free eBook. Therefore, dedicate time to write an interesting eBook that they will love, hire an expert designer to design an attractive book cover for you and offer the eBook on your affiliate or e-commerce website for free.
Make sure to state that any visitor that signs up to your email list gets the eBook for free. Soon, your site visitors will start signing up to your email list in record numbers.
2.Design an opt-in email box on your website
This is the simple and most common way to grow your email list. An opt-in email gives your affiliate or e-commerce website visitors an option to sign up to your email list. When visitors come to your business website and find useful content, products or services, they will want to receive the latest information about your products or your next blog post without having to come back to your site.
So, if they see an option to sign up to your email list, they will do it immediately. That’s why you should place the opt-in email box near the top right corner of your website’s home page. Better still you can place it on your banner.
3.Use exit pop-ups
Exit pop-ups are used to retain visitors that are about to leave your affiliate marketing and e-commerce website. Essentially, a visitor’s cursor movements are tracked and when it points on the exit section of your site, a pop-up window shows up. Some marketers say that exit pop-ups are distracting and that visitors hate them. However, they work. The exit pop up box contains a message that motivates visitors not to leave your website.
It can be text, video or design on top of the exit pop up that contains an explanation, offer or promotion. You can use the exit pop up to entice your customers to sign up to your email list by giving an irresistible offer.
The more quality traffic that comes to your affiliate marketing and e-commerce website, the higher the possibilities of getting many email subscribers. One of the most effective ways of driving traffic to your business website is guest blogging. Guest blogging means creating high-value blog posts and posting them on other people’s blogs.
However, you must first get permission from the blog owners to be able to post content on their blogs. If your guest posts are useful, visitors on that site will want to check out your website to find out what you offer. That’s why it’s important to include a link to your website at the end of your guest post. Guest blogging can help grow your email list tremendously.
The phrase the money is in the list is true.’’ Email marketing is one of the most powerful strategies to market and grow your affiliate or e-commerce website. So, if you’re not using email marketing already, you’d better start growing your email list with these strategies.